Designer of hyperdunk: Eric Avar

Nike and Kobe today launched the Nike hyperdunk, Nike’s lightest and most powerfulBasketball shoesAs in the past, many of these innovative products with superior performance and lightweight performance, the company has launched people from more than 100 countries to support athletes and will compete for gold in 32 sportsBeijingThis summer.

Mark Parker, President and CEO of Nike Inc., said: “our performance is products, which is some of the best work in Beijing. Nike has done so.” “The Nike hyperdunk is a good example, and we are committed to providing excellent innovative and lightweight performance products to the best athletes in the world. Count competition per gram. Athletes need superior lightweight shoes and clothing, they can compete with confidence, and this is what we have created for them

Kobe said, “the Nike hyperdun is very light and powerful, giving the real advantage in the basketball court.”.

Nike’s lightest and strongest basketball shoe relies on Nike’s revolutionary Flywire technology, which has transformed from track and field spikes to basketball shoes. With innovative Flywire technology, Nike has successfully developed the most stable and lightweight sneakers. The super strong and tough nylon filament provides accurate support for the foot. Its principle is the same as that of the steel cable of the suspension bridge. The material is only used in the necessary parts of the structure, so as to greatly reduce the weight of sports shoes.

To apply this technology to basketball shoes, rigorous tests must be carried out. In running, sports shoes usually receive forward impulse. In basketball, sports shoes must adapt to the landing impact of 200 pound basketball players weighing more than 2000 pounds, as well as the lateral pressure during lateral cutting and 45 degree oblique movement. Therefore, the upper needs higher stability. In the test of Nike sports research laboratory, the personnel in charge of the wear test of basketball products wore the original prototype basketball shoes for the cutting test with the ball. Although the prototype basketball shoes were as simple as a pair of ballet shoes, they could withstand the test. It does not appear what researchers call a “tube sock” phenomenon, that is, the shoes do not move to the athlete’s ankle. On the contrary, it supports the athlete’s feet so that his ankles do not turn out.

Before athletes tested the shoes, Nike sports research laboratory designed what they called “the Roman sandal”. The prototype shoes are only composed of soles and laces. The purpose of the researchers’ development of this “sandal” is to understand the position of the support required by the shoes, so as to determine where Flywire should be distributed. As Matt nurse, a researcher at the Nike sports research laboratory, said, “the question we want to know is how much the elements of a fully functional sneaker can be reduced? Now, designers wrap it in a plastic sleeve to let us know that it can work normally.”

But Eric Avar, the designer of Nike hyperdunk, has done more than that. He borrowed Nike’s classic basketball shoes to create a new pair of basketball shoes, from the original air flight huarache in the early 1990s to huarache 2K4. He used Flywire mesh to wrap the Nike hyperdunk upper. With the development of R & D, the upper has been improved and the outsole of sneakers has also been improved. The design and research team found that the Flywire upper showed a more dynamic fit when combined with a more elastic midsole and outsole. This basketball shoe now combines Flywire with another of Nike’s latest technologies, lunar foam – ultra lightweight, elastic cushioning in the forefoot and zoom air in the heel. A small hole in the ankle can ensure that the upper can be consistent with the leg when the athlete cuts the difficult angle; In addition, the elastic groove between the toes allows the player to maintain the coherence and bending of the toes during movement, thereby increasing stability, flexibility and comfort. The Nike hyperdunk weighs only 13 oz. and is 3 oz. lighter than an ordinary basketball shoe.

Nike Inc. President and CEO, Mark Parker

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