Nike running history heritage products in winter 2006
Nike’s running historyyesNike06The inspiration and essence of winter sports cultural products. These products were originally made for athletes participating in the highest level competitions and made extensive use of the most innovative technology at that time. Nowadays, these products have been re launched. While continuing the movement and innovation, they have been endowed with more brand-new connotation to meet the needs of many consumers who are keen on fashion. Nike06Winter sports cultural products not only inherit the essence of tradition, but also closely linked with modern fashion, which is the perfect embodiment of retro and modern.
Jeff（），A native of Eugene, Oregon, he is keen on two things: Art and obstacle racing. After graduating from high school, he naturally entered the University of Oregon in his hometown, where he met the legendary track and Field Coach Bill• Bowman（）。 At the University of Oregon, he studied for a degree in art and became bill• Bowman（）The early wearer of the developed sports shoes.
1967In, Jeff（）Started working for Phil, a senior at the University of Oregon·Knight(Phil Knight)Work. Phil·Knight(Phil Knight)I started talking to bill not long ago• Bowman（Onitsuka TigerRunning shoes. Selling running shoes makes Jeff（）He earned a lot of extra income. In addition to paying for his tuition, he bought a car for himselfStudebaker AvantiCar. On weekends, he can drive his car to the local track and field to sell sneakers.
1968Nian Jeff（）university graduated. After graduation, in the Vietnam War, he entered the Navy, during which he always worked with bill• Bowman（）And Phil·Knight(Phil Knight)Keep in touch. After leaving the army, he went back to work for them. At that time, their company was also calledBlue Ribbon Sports, but has begun to produce their own sports shoes. Jeff（）When he joined, he was just at the beginning of the Olympic long-distance race held in Eugene, so that he could give full play to his artistic talent and create various publicity materials for the company.
1975Prafangdan（Steve Prefontaine）After his unfortunate death, Jeff（）He succeeded him as Nike’s athlete relations representative. He also held two positions: fashion designer and athlete relationship representative. Although there will be some conflicts between marketing and product design. But for Jeff（）This kind of conflict does not exist. He met with an athlete, learned about his unique needs for the product, and finally persuaded him to change to a newly designed product. At the same time, Jeff（）The information obtained will be applied to various products that Nike is designing.
1978）Start inventing new training products for Nike sponsored athletes. These products need to be rain proof during the winter training season. He remembered what he had learned in American Aboriginal history about the living habits of Aboriginal people along the Pacific coast. He remembered that local people used to wear shawls woven from cedar bark to keep out the wind and rain in the rainy winter in the Northwest Pacific.
These memories inspired him, Jeff（）Rip his new nylon jacket horizontally at the shoulders, leaving the sides in front of his chest26The upper part is equipped with ultra-thin waterproofPUMaterial, ventilation fabric is used at the lower part to improve the air permeability of athletes during warm-up activities. After this unique product came out, Jeff（）find“Windrunner”It can make athletes feel like Superman after wearing it. This appearance enhances the confidence of athletes on the field.
“Windrunner”since1982After its first launch in, it immediately won the favor and support of a whole generation of young people. thereafter,“Windrunner”It is widely used in many Nike products. Today, Jeff（）He still calls this kind of clothing he invented“Shawl”。
1971One sunny morning, bill, one of the founders of Nike• Bowman（）While having breakfast with his wife at the table, his mind suddenly flashed. He stared at the waffles on the plate. He saw not only breakfast, but also the future of running shoes, a way to improve traction and speed. To prove the correctness of his theory, bill• Bowman（）After testing the rubber into his wife’s biscuit iron mold, he created the outsole of modern running shoes and revolutionized the track and field industry.
1973In,Blue Ribbon SportsLaunch new advertising:“Oregon not only brings youHoodMountainCraterLake, a large number of rust and Nike sports shoes show you the latest invention: waffle running shoes!” The original design of the first officially launched waffle running shoes suitable for running and training was a white hook shape on a red bottom. At that time, many customers did not know what waffle was, and even if they did, they often questioned its role. Shortly after the advent of waffles, they adopted the tone colors of the University of Oregon: green and yellow.
Today, as a member of Nike’s sports culture product family, waffle soles are once again introduced to the market. This series of products requires designers to not only pay attention to the continuation of Nike’s running historical tradition, but also examine its performance from a comprehensive and multi angle perspective. Today’s consumers are looking for products with both efficacy and symbolic significance. The designed sneakers are not only designed to jump higher or run faster, but also hope to reflect the historical heritage of Nike to the extreme through the super cushioning, ventilation and elasticity of the shoes.
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