However,BapeIt is definitely not just a clothing brand. Although it has developed very successfully in clothing,    Nigo has developed a series of concept stores, from hair salons, coffee shops, galleries to milostore, which is the kingdom of bape
 
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According to himself, Nigo has always been so successful based on his own preferences, without considering how consumers’ needs or market reactions will be

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But the effect is surprisingly good every time. For many original brands, it means that standing and talking doesn’t hurt your back ^ ^ ^, After all, it is impossible for most people to operate a brand without making money

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Another important reason for the success of Nigo is that it is also an important promoter of trend culture. It has always been committed to introducing international trend art into Japan. At the same time, it also actively cooperates with various art design or commercial units to vigorously promote trend culture. It goes without saying that it is a brand of rihara family. Everyone is either classmates or friends, and the cooperation has never stopped

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Others, such as Pepsi Cola, Adidas, Microsoft, etc., are always works of topic, and the recent cooperation is a series of products produced in cooperation with the famous American street graffiti artist kaws

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But many people think bape is nothing. It’s just opportunistic. The elements used are things that won’t go back to fashion, such as camouflage, cartoon image, etc., and they are used repeatedly in all products, resulting in fatigue bombing ^ ^ ^ Secondly, most of bape’s clothes are basic. At most, they change in pattern, material and packaging. Without design and cutting, they can’t be regarded as clothing design at all. The most criticized point by many people is that most of bape’s things are imitations. They say they are works of tribute to their predecessors. To put it bluntly, they are plagiarism. Jeans copy Levi’s,shoesCopy nike air Force I,ConverseAll of STAR, there is nothing unique about bapesta. Let’s say that the logo of bapesta is converse+Nike!!! Moreover, all the products bape imitates are actually hot selling styles, but only with their own logo or pattern

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In fact, the design is copied around, which is nothing. Just don’t go too far. Although bape is too obvious, it is successful. After all, bape can’t invest a lot of money to develop its own shoes, and the imitated shoes can sell well,NIKEThere was no silence ^ ^ Although bape’s imitation and plagiarism marks on some products are too heavy, it is very creative in store decoration and product packaging, and the most important thing is good quality control. Because Nigo repeatedly emphasizes that bape sells not clothes, but lifestyle and quality of life. Therefore, the quality of bape products has always been guaranteed. In the plan of cooperation with PepsiCo, it adheres to the limited quantity, When consumers in Hong Kong were copying and selling bape products, ignoring the life philosophy represented by Bape, they resolutely closed the first overseas marketmonopolystore

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In fact, as long as Nigo agrees to produce more products in each plan, he can earn more money than now, but he has not done so. This pursuit of detail and quality has made bape respected and successful all over the world, which is worthy of being a domestic brandChaorenLearn from it