Nike’s historical development has always been permeated with a truth that can be applied to any time in the future: innovation creates performance and technology creates precision. For more than 30 years, Nike has always been committed to improving the competitive level of athletes by constantly creating innovative products. For Nike, innovation is not just to create different products, but to make products better. Before creating a new product, Nike will first analyze the existing products, carefully understand the needs of the sports served by the products, and carry out the design work after the goal is clear, so as to finally complete the innovation. Throughout the product creation process, Nike has always respected athletes, sports and the groups and cultures that triggered Nike’s creativity. It is this respect that makes Nike leap forward. There is always a natural and lasting connection between Nike and athletes. This connection takes respect as the core and is constantly strengthened through innovation. And when was this connection formed? How did it develop? In fact, this connection is established by our sports shoes, including Bruin, blazer, Francise and tailwind. But the most important thing is air, which is described in force language. In 1982, basketball reached its peak in history. At the same time, basketball’s requirements for sports shoes reached a new height. What basketball needs is the improvement products produced after the collision of innovation, visual effect and respect. And 82 is just the beginning: aF1The 25 years since it came out fully reflects Nike’s love for sports and culture. In the past 25 years, there has been a constant connection between Nike brand and athletes who love this brand.
In fact, Nike’s dedication to innovation and technology did not begin with the air force 1 basketball series. From the first day of the establishment of the company, these two principles have been accompanied by the development of the company. However, with the advent of AF1, Nike’s goal has been further improved and made a revolutionary leap in product performance. This leap not only gives basketball a new height, but also promotes the innovation and development of other sports products produced by Nike. Nike shoulders the mission of substantive innovation, which is an innovation based on a deep understanding of athletes and sports. This is the preface to the birth of Air Force 1. Through the popularity this sneaker has won, the classics it has created, and the feelings of millions of wearers around the world, you can really experience and understand Nike’s commitment to product performance, which has become real, and this is the basis for the birth of AF1. To commemorate all this, we celebrate the 25th anniversary of AF1. Let’s remember its 25 years of innovation.
Designer Bruce Kilgore is the founder of Air Force 1 and other products of force series. This product designed by him gives a new definition to basketball both on and off the basketball court. AF1 is a precious treasure left by Kilgore to the world and his great contribution to the fashion industry. Everything he does follows a simple principle: better performance.
Bruce Kilgore deals with shoe design from a practical but fundamental perspective. His basketball product design can first prove that the function of the product can be perfectly and permanently integrated with fashion. With his eyes dedicated to details and the soul of traditional shoemakers, Kilgore designed the air force 1. He adheres to the concept that anything that can not help improve the performance of shoes will be abandoned. Facts have proved that this product is deep and delicate, solid and flexible, modern but eternal. When Kilgore sat down to design this pair of sneakers that have ruled the world for 25 years or more, his vision went far beyond the dreams of basketball players. That’s why he was able to create this boutique that the world had never seen before.
Since Bruce Kilgore’s first seed, Air Force 1 has been deeply rooted in basketball. At that time, six basketball players were selected to endorse the shoes: Moses Malone, Michael Cooper, Jamaal Wilkes, Bobby Jones, Michal Thompson and Calvin natt. They were carefully selected defense experts, They brought this basketball shoelace to the world. With classic posters and tough posture, Malone and his partners show the six elements of AF1 success: grandeur, durability, transcendence, heroism, coherence and purity. AF1 conquered the earth!
In order to turn AF1 “from soft wood to solid cement” from the stadium into the block, we need another revolution. AF1 was just a dazzling star among professional athletes at the beginning, but it soon swept the country. From the athletes on the legendary posters to the AAU basketball games that created basketball teams around the world, to the retail shops that put them in the display window one after another, AF1 has become a part of basketball culture, unprecedented and future. New York and Philadelphia are crucial to the success of Air Force 1. The I-95 Highway Corridor has become a huge network like the Internet, transmitting sports and cultural information to every stadium and block in the city. Baltimore used to occupy a very special position. There are three retailers in Baltimore, known as “three friends”. After the first launch of Air Force 1, they asked Nike to launch air force 1 again in 1984. Through the innovation of color matching, downtown locker room, Cinderella shoes and the legendary Charley Rudo’s sports capture the desire of Baltimore urban teenagers for fashion and help AF1 start a new journey.
After the rebirth of Air Force 1 and its place in basketball culture, force itself has become an important part of Nike basketball products. When Charles Barkley raised the unknown AF1 poster to a higher level, he was not only the spokesman of force products, but also their pioneer. It was this athlete who established the status of force shoes and sportswear with his personality and skills.
With the development of force series products, from AF1 to AF1 II and III to 180 (the air max CB2 launched in 1994 came from this), they began to come together with more and more rebellious athletes and become so close to them. The popularity of force reflects the rising momentum of hip hop, and its attitude of drowning mainstream culture is the same as that of Barclays. For anyone who has experienced a hard life, the ideas contained in force products can be applied not only to the court, but also to life.
Air Force 1 has shown the essence of this sport from the beginning of its coming to basketball lovers, and has also become an integral part of this sport culture. The 25 years after the advent of AF1 also continues its legendary performance and classic shape. Only Nike’s imaginative and creative designers can do this. They are not only committed to maintaining the soul of AF1, but also persistent in continuous innovation. In 2007, Nike launched a new air force 1 series, refining the characteristics of the original style. At the same time, Nike also launched air force 25, making AF1 embark on a new journey. This basketball shoe is the masterpiece of Nike designer Tracy Teague. It not only injects the same performance elements, but also is more closely related to today’s basketball. The birth of air force 25 also marks the birth of the attitude and fashion of a new generation of force. It is the continuation of the bond between Nike and athletes. This bond is not only growing with the sport, but also developing with the popularization of basketball culture.
The hot products of that year have become a real classic. The air force 1 is coveted by collectors, loved by sneaker lovers all day, and it lives forever in rhythm. No other basketball product has been so loved, promoted to such a height, or crossed so many boundaries, which is the unique position of Air Force 1 in the basketball world. AF1 belongs not only to Nike, but to the whole basketball culture. It is a legend.
Nike’s innovative design and technology led them to create the best basketball shoes called by professional athletes, while people call them the most beautiful sports shoes. True, rugged, eternal and sincere, Air Force 1, force and air force 25 represent Nike’s belief from beginning to end: respect the past glory and create a brilliant future. We should not only let the brand see the culture it depends on, but also let it become a part of culture and enter the desire of athletes and people’s life.
No matter today or in the future, Nike brand will always interpret the core of sports: pursuing better and pursuing victory.
Air Force 1 product manual
At Nike, the focus of technology is improvement, and Nike has never stopped pursuing better. Nike designers devote themselves to surpassing one new height after another and strive to meet the needs of athletes. Adhering to this concept, the 25th anniversary celebration of Air Force 1 has only one goal, that is to explore the needs of AF1 athletes and consumers and improve products according to their opinions, so as to pay tribute to the past of brand innovation.
Meeting the needs of athletes represents bringing them unexpected improvements and innovative designs. This is the original framework established by Nike designer Bruce Kilgore for AF1, which is also the principle guiding the development of today’s products. In 2007, Nike will launch the latest AF1 basketball shoes and clothing.
This latest air force 1 shoe clearly expresses Nike’s commitment to technology and elevates technology to a level that exceeds any time in the past. To achieve this hitherto unknown standard, Nike designers have been scrutinizing and strengthening every step of the design process. The new series of basketball shoes that have been launched have not only continued the essence of Force sports shoes, but also gained sublimation. The new AF1 has created a new level of innovation and technical standards. From now on, every air force basketball shoe must comply with a series of new guiding principles.
Adhering to the technical concept of meticulous and attention to detail, each new series of Air Force 1 products includes several design improvements, or these new guidelines and technical standards. Each AF1 product uses tailor-made technology for precise sewing. The outer side of the shoe uses laser etching technology. We always use the most advanced technology in the whole process. The white color on the classic white AF1 shoes is richer, and the white is more vivid by using 10A full grain leather. The shoelaces of each AF1 shoe are refined and antifouling treated; The carefully processed liner improves the quality of the collar and tongue. By improving the shock absorption performance of the heel, outsole and foot bed, the overall comfort of the shoes has also been improved. Even the famous stars on AF1 have been readjusted to express their recognition of the stars who have grown with the force brand for more than 20 years. Finally, every improvement and update of Air Force 1 is not only a feedback to consumer demand, but also a continuous commitment to Nike technology. Every change emphasizes the principle that AF1 represents the athletes wearing it and conveys the culture it was born for.
The whole process of building the air force 1 is subject to strict inspection, and its sole purpose is to improve every detail of production. The process of improving the production process to meet the design requirements of the new air force 1 took five years. The equipment used to build AF1 has been redeveloped to ensure the absolute highest level of quality. From toe strengthening, collar lining and padding to outsole sewing, each process has been carefully checked. Through the introduction of new equipment and technology, the production level of AF1 can be improved, so as to create the most beautiful sports shoes. The pursuit of innovation and higher technology runs through every step of the five-year process, and the design process of the next generation of basketball shoes also reflects this concept. Every AF1 product must meet the new standards set by force products. Therefore, these innovations are not only a watershed in Nike basketball history, but also a watershed in the whole basketball culture history.
The improvement of the air force 1 is only the beginning of the story, but innovation is an endless process. With the desire to launch an unexpected and epoch-making product, a new shoe was born. Its significance to today’s basketball is almost the same as when AF1 first appeared 25 years ago.
In 2007, after the launch of the new AF1 clothing and shoe series, the new air force 25 was born, which means that the history of force has opened a new chapter and a bright new chapter in the history of shoe design. How does the support template, comfort and overall performance fit the needs of today’s athletes? If we remanufactured a basketball shoe designed through technological innovation in 1982 in 2007, what would be the result? The answer to these questions was born – AF25: this basketball shoe reached a new level of force sports shoe making technology, and also reached a new height of performance technology.
After 25 years of learning on the basis of the original AF1, AF25 integrates Nike’s 25 years of basketball knowledge, history and athlete experience. The designer of Nike Air Force 25 is Tracy Teague. Her elaborate basketball product not only gives great respect to the performance requirements set by Bruce Kilgore in 1982, but also shows great pride in the impact of AF1 culture. The goal of AF25 is to create a basketball product in an unprecedented way to celebrate Nike’s integration into basketball.
The air force 25 looks as classic as the original AF1, with particular emphasis on the rugged horizontal lines of the outsole and sewing stitches around the entire design. The intuitive pattern, a thick Nike logo and even the tip of the AF25 keep fresh, while all the elements reflect the classic figure of AF1. By observing the design process of AF25 sneakers, we found that it uses the same technology as that in 1982, which is equivalent to the air force 1 in terms of durability and comfort. The AF25 combines max air cushioning (heel) and Zoom Air Technology (top layering), a technical improvement that can comprehensively improve the impact of cushioning on athletes.
In order to commemorate the 25th anniversary of Air Force 1 and pay tribute to its 25 years of development, when air force 25 came out, a new technological innovation mode of basketball shoes was born at the same time; New technology should not only surpass the current situation, but also pursue substantive innovative design. Therefore, the air force 25 not only maintains the aura of the original AF1, but also uses more leading technologies. Such a technical level is unmatched and far exceeds everyone’s expectations.
Technology creates reality, love and respect. In the new AF1 series and the revolutionary design of air force 25, we can see Nike’s respect for people who favor Air Force 1 and force shoes. Through the unremitting pursuit of higher product quality, the air force 25 not only embodies the technical spirit born in 82, but also ensures the continuation of real performance in 2007 and thereafter.
Air Force1 Low (White/White)detail
Original Air Force 1 High Premium
Air Force1 Low Crocodile
Air Force1 Low Supreme
Air Force 25 Supreme
Their silhouettes outline an era: Six athletes stand, their figures set off the dusk behind them, and their eyes stare at a new generation. Pearl white flight suit with orange and yellow Nike logo on the chest. Their style became the symbol of heroic action and influenced the next 25 years; Nike selected the “first six” professional basketball players as the spokesperson of Air Force 1 in 1982. They took off from the track on this classic poster and successfully flew over basketball and culture. From this moment, basketball is no longer the basketball defined in the past. Because of this, this photo of the “first six” wearing Bruce Kilgore’s masterpiece describes a different relationship between the brand and basketball players, which aims to truly realize the needs of athletes. In this “first six” – Moses? Moses Malone, Michael? Michael Cooper, Jamal? Jamaal Wilkes, Bobby? Bobby Jones, Mitchell? Mychal Thompson and Calvin? Calvin natt – twenty five years after taking this photo, the products they endorse are still winning resonance. People not only recognize the authenticity they convey, but also make the basketball shoes they wear immortal. In fact, the air force 1 is not just a pair of shoes: it is also an experience. It is also a bridge connecting its birthplace with a culture that makes it survive. “The first six people” are the six original chains: Six messengers of funk, freedom and power. They have the past, present and future, which is what we will see.
The inspiration for the new air force 1 series comes directly from the “first six people”. The concept of substantive design leads to the birth of a new series, which will inherit and carry forward the tradition of Air Force 1, and pay the highest tribute to the athletes, who will bring it to the world. Nike’s innovative concept is always to provide athletes with the best performance equipment. The new air force 1 product inspired by the “first six people” will absorb the best innovative ideas and create a new legend of modern athletes on the basis of these six idol legends. The “first six” boutique series is a successful example of cooperation between Nike and athletes. It is these athletes who have inspired Nike’s design, and they will continue to have an impact on Nike’s future design.
The air force 1 has always been based on the exquisite workmanship of Nike technology. Based on this, the “first six” shoes and clothing will follow the overall guidelines set by the air force 1 series. In addition, there are six pairs of specially designed air force 1 Lo sneakers, which are decorated with the portrait of each member of the “first six”. The important design element of the “first six” clothing is to grasp the descriptive language of each member’s court style respectively. This method can effectively clarify the impact of the “first six” on the AF1 cultural spirit. Moses? Malone gives the air force 1 great temperament, and the durability of the shoes is inspired by Jamal? Wilkes, Michael? Cooper shows a driving force to constantly surpass to a higher level. Mitchell in the first six? Thompson’s court style best reflects the heroic posture of AF1, while the consistency of sneakers is in Bobby? Jones’s court style is best proved. The best interpretation of the pure nature of Air Force 1 is Calvin? Knight, his grasp of the field is like his sports shoes, which are clean and benefit a lot.
Grand, durable, transcendent, heroic, coherent and pure, these qualities have been injected into the “first six” Air Force 1 series. Each of these words is a technical level, which requires real design and innovation to create excellent performance.
At Nike, the design process begins with the art of listening. Athletes who aspire to success every day like to talk about their goals and what they need to achieve them. Nike will listen to these athletes when launching each design, and then provide them with what they need to play their highest level, and meet the continuous needs of their sports. In 1982, by listening, we created the air force 1, which surpasses any other sneaker, meets the needs of basketball players and enables them to play at an unexpected level. Professional competition, university level, high school level, or neighborhood community competition, no matter at which level of competition venue, there is a very close relationship between the design process and the voice of athletes.
According to the tradition of “the first six”, a new group of Nike athletes have been selected to speak for Air Force 1: it is the embodiment of athletes’ needs in contemporary people, and this basketball shoe is also the result of Nike’s creation after listening to and understanding these needs. The story that began with Malone, Cooper and other members of the “first six” has been deeply written into basketball culture, and now athletes are eager to become a part of it. Not only that, these six people also hope to write the next chapter and create a new era on the basis of the old era. These six legends continue the existing legends; The six stories are as classic as the sneakers they endorse. Kobe? Kobe Bryant, LeBron? LeBron James, Rashid? Rasheed Wallace, Amare? Amare Stoudemire, Tony? Tony Parker and Vince? Vince Carter, the radical revolution became a gradual evolution.
From Akron, Ohio, to the streets of Philadelphia, from the south coast to the French coast: Air Force 1 is so alive in these six newcomers, just like the first six. Through these six people, Air Force 1 shows some important characteristics; It is a quality shared by every athlete’s personality and style. Cold beauty (Parker), traditional core (Wallace), independent contempt (Carter), respectful power (Amare), tough heart (Kobe) and king style (LeBron). The six newcomers carry such an aura wherever they go. Such a mental state comes from this pair of shoes and can cross any boundary or limit. Their style on the court is the style of Air Force 1. Every new air force 1 athlete knows that tradition not only needs to be protected, but also needs to be carried forward.
The new athletes of Air Force 1 will start this development in the form of six pairs of exquisite AF1 products. Each pair of basketball shoes not only embodies all the technical guidelines of 2007 Air Force 1 products, but also reflects the characteristics of these sports and the style of the athletes themselves. The bright color matching and unique details make each pair of shoes consistent with the AF1 new athletes it represents. The logo images of Kobe Bryant, Wallace, LeBron, Carter, Amare and Parker appear on the outside of the sneakers, telling the continuing force legend. In addition to bold patterns, superb details and exquisite materials, the sports shoes and supporting clothes worn by AF1 new athletes reflect Nike’s unremitting pursuit of exquisite skills.
In 2007, while commemorating the original air force 1 athletes, we will officially launch new spokesmen, including not only AF1 sneakers, but also sportswear telling the same story. Through sports shoes and other equipment that reflect the greatness of athletes, the aura of “the first six” will be combined with that of the new six. These twelve people will form a whole and continue Nike’s mission: pay the highest respect to the past and jointly create a brilliant future.
New face of force
The image of Nike force has always been combined with powerful basketball. This power comes from Moses? Malone, Patrick? Ewing, Charles? Buckley, David? Robinson and other iconic force players. When athletes bring this power to the court, they will be brave, heroic and invincible. They transform the essence of Nike Force into a force that transcends life, and will emerge from defensive, free throws and numerous rebounds. In the past 25 years, this is force: the only representative of basketball power, the strength hidden behind every offensive action, and the attitude reflected in every staring and guarding. In fact, this is where force is.
But there has been a little change, a little evolution and a little improvement. What has changed in the power of Malone, Buckley and others? Answer: the core of that overwhelming force, the uncompromising and fearless attitude of Nike force once entering any basketball court. In 2007, Nike force products will represent far more than an athlete’s body can express, and more importantly, his mental state.
The strength of the new force spokesmen comes from their connection with the essence of force: firm and unwavering self-confidence. The word “compromise” is unheard of in the competition of new force athletes, and great size is not a prerequisite for strength. Self confidence is the source of the new heroic style, independence is the real strength, and explosive play is the new attack.
The representative of the next revolution of force athletes is Amare? Amare Stoudemire, Jermaine? Jermaine O’Neal, emika? Omeka okafur, Al? Al Harrington, Carlos? Carlos Boozer and Nate? Nate Robinson, they will wear Nike’s new AF25. The influence of these force players on basketball will be integrated with the brand left by the previous group of force players on Basketball: strength, strength and firm determination.
Kobe? Kobe Bryant, LeBron? LeBron James, Rashid? Rasheed Wallace, Amare? Amare Stoudemire, Tony? Tony Parker and Vince? Vince Carter
AF-1 of corresponding player
Michael Cooper Air Force1
Bobby Jones Air Force1
Kobe Bryant Air Force1
Moses Malone Air Force1
Calvin Natt Air Force1
Original Six Air Trainer Max
Jamaal Wilkes Air Force1
Vince Carter Air Force1
Tony Parker Air Force1