Adidas originals amazes Berlin and New York Fashion Week! In addition to the exciting Adidas original denim by diesel series denim pants exposed for the first time, a new “atelier” concept store inspired by the original process spirit of “industrial plant” was launched at the same time! Based on the increasingly detailed and unique process characteristics of Adidas, “atelier” concept store combines the unparalleled street of three leaf brandfashionAnd sports spirit, shaping a brand-new brand identity in a very modern way. The adidas originals concept store newly opened in the two major indicator cities also represents the unique milestone of the original store: symbolizing the most authentic creativity and personality for all consumers and shouting self originality!

In addition to providing unique commodity choices every season, “atelier” will transform the store into a canvas for adidas originals to share rich brand history, just like the meaning of “atelier” = “industrial plant”. The brand-new concept store of Adidas originals allows consumers to have more opportunities to interact with the three leaves representing original indicators by igniting creativity and inspiration, and also through the unique atmosphere in the store, Deliver a vision that encourages originality and self-expression.

The interior design of the “atelier” concept store comes from the concretization of the “industrial plant” equipment, including the display table inspired by the workbench and ancient shoe models, a large shoe wall in the form of warehouse, and the tannin commodity wall built with an irregular frame combined with fresh communication materials such as window, images, TV, books and even globe. Each “atelier” concept store will also provide all friends who are committed to creative breakthrough with rich resources like a “library”. It not only has a comfortable rest space, but also can dig out many inspiring original stories. The three leaf brand image wall in the store tries to make use of images and films to make people leave the mark that can best represent self-expression after a visit to the store, and become another facility for full interaction with consumers.

In addition, in combination with the history and contemporary spirit of Adidas technology, Adidas originals will launch the “Mi origins” customized experience in 11 “atelier” concept stores around the world in 2009, so that each consumer can tailor their own three leaf classic shoes (such as superstar & amp; ZX700) through audio-visual facilities and feel the unprecedented original experience.

The adidas original “atelier” concept store was launched in Berlin and New York in early 2008, and the adidas original denim by diesel series were launched simultaneously. It is expected to extend this concept style to 11 key markets such as Germany, the United States, China, France, the United Kingdom, Spain, Italy, Russia, Japan, South Korea and Brazil, and continue to convey the most original life attitude.

Adidas originals 2008 concept store new proposition 

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April 4, 2008 Adidas originals 2008 concept store advocates “atelier” and carries forward the enduring original craft spirit

2008-4-4 19:11

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April 4, 2008 Adidas originals 2008 concept store advocates “atelier” and carries forward the enduring original craft spirit

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April 4, 2008 Adidas originals 2008 concept store advocates “atelier” and carries forward the enduring original craft spirit

2008-4-4 19:15

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April 4, 2008 Adidas originals 2008 concept store advocates “atelier” and carries forward the enduring original craft spirit

2008-4-4 19:16