Articles and pictures from freshness.com
Written by: Poe
Translated by: AJH
Coordinated by: Debre, Rina (New York MIX)
Produced by: Dan Hwang (DAN H.)

The Japanese brand sophnet. Flagship store is located on the hillside. Even in Tokyo with developed transportation, it is not a convenient place to reach. The exact location of the store is hidden at the Harajuku boundary in the back lane of the street. Even locals in Tokyo may find it difficult to provide guidance for tourists. They can’t guess whether sophnet. Deliberately or accidentally caused this hard to find address, but this location coincides with soph’s brand concept. Hirofumi kiyonaga, creative director of sophnet., and many brands he founded (sophnet., fcrb, uniform experiment) have a common style, that is, adhering to the design style of borderless and cross style.

SOPHNET.
3-34-10 1st Floor Jingue-Mae | Map
Shibuya-ku, Tokyo Japan

Business hours: 12:00 – 20:00

He tried to mix sports style and fcrb (football club Real Bristol)fashionIn the recent “Neo formal wear” of uniform experiment, Qing yonghaowen and sophnet have successfully jumped off the shackles of tradition again and again and established a reputation at home and abroad.

The interior decoration of sophnet. Harajuku store invited the architect Nobuo Araki as the director. He has rich experience in retail space design, including Burton flagship stores in Tokyo and Osaka. The flagship store of sophnet. Opened one year after the establishment of the brand. The store is designed in a connected way. The plane configuration looks like a luxury exhibition space. After entering from the front door, there are four compartments on the right, separated by stainless steel, floor glass and cement wall. Different commodities are displayed in each compartment. Each space is a mini exhibition area to display the limited series of sophnet. Brand.

The original design blueprint is mainly symmetrical compartment design. In order to balance the roughness of stainless steel, floor glass and cement wall, the blueprint has been changed to omit the other half of the compartment. Craftsmen covered the floor with mahogany and extended the hanger to soften the overall feeling, which increased the storage space instead; Part of the wall on the left half can be opened to become the entrance and exit of the storage space and deliberately expose the powder handwriting of the original design.

Sophnet. Flagship store plays an important landmark. On the occasion of entering the tenth anniversary, it will launch the commemorative exclusive of the 10th anniversary flagship store this year; At the same time, the brand will launch a series of joint commemorative models in the autumn. Please also look forward to the follow-up report of freshness.

Selling brands @ sophnet.: sophnet., fcrb, uniform experiment, visvim, Dr. RomanelliNIKE SPORTSWEAR、GOODENOUGH、RESONATE、TUMI, etc…

VIA Freshness.com

Sophnet. Tokyo store direct interview Sophnet. Tokyo store direct interview1

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2008-10-14 interview with sophnet. Tokyo store

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2008-10-14 interview with sophnet. Tokyo store

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2008-10-14 interview with sophnet. Tokyo store

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2008-10-14 interview with sophnet. Tokyo store

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2008-10-14 interview with sophnet. Tokyo store

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2008-10-14 interview with sophnet. Tokyo store

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2008-10-14 interview with sophnet. Tokyo store

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2008-10-14 interview with sophnet. Tokyo store

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