To celebrate the opening of the new flagship store in New York, Adidas announced that the super popular running shoe ultraboost will be launched on the MI Adidas customized platform in the United States. Consistent with other shoes on the platform, Adidas provides ultraboost with custom color options from vamp, three line cage, heel support, shoelace to outsole, and 3M reflective materials in black and white on the tongue and three lines. Hypebeast also took the lead in experiencing this long-awaited customized service. We chose black body, heel support and shoelace, matched with white reflective tongue logo and three line cage on both sides, while white boost midsole and outsole are consistent with Adidas x Hypebeast’s co branded ultraboost uncaged.

Adidas ultraboost will be landing on MI Adidas customization platform soon

Adidas ultraboost will be landing on MI Adidas customization platform soon1